A live experience can be a dynamic component of a sales activation plan. While your plan should include a marketing mix of high impact ideas, one such idea is a live experience. Engaging with a targeted group in a real-life, live experience, can aid your sales...
Client satisfaction is a top priority for any professional in the events industry. A high degree of client satisfaction is important to gauge as it may indicate client retention and future opportunities. As you know, many events reoccur on an annual or more frequent...
Brand activations are all about approaching your audience in an unforgettable way that lets them know who you are and why they should love your product. The activation should generate enthusiasm to the point that your customers are activated into buying your product...
Building up hype online for your product launch is here to stay. But there is nothing like an in-person event to allow people to touch, see and experience your product to get the party started. Live product launches are vital to the success of a new product in...
When you engage someone who is well renowned and connected in your target community, you’re propelling your brand and product launches in ways you don’t even know. Here’s how to reach out to brand ambassadors and what they can do for you. Who is Your Brand...
From Red Bull to the Prudential Race for Retirement, here’s how the biggest and best brands are hosting experiential campaigns. Coca Cola Coca Cola does experiential campaigns right. Last winter they teamed up with the Fort Lauderdale Convention & Visitors...
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