Free Whitepaper: Brand Activation 101 Become an expert on Brand Activations and bring your brand to life. Brand Activation is all about taking your idea, jump starting it with a big event, and continuing the momentum with marketing efforts. These days, consumers have...
There are a lot of moving parts that go into planning a corporate event. Each step is just as important as the next when it comes to ensuring everything goes off without a hitch. But, in the hustle and bustle, some event planners overlook what happens after the event...
We recently planned a large and very expensive event for a client. We were not involved in any marketing or awareness campaigns for the event, just the production and execution. At the end of the day, the number of attendees fell short. Here are some ways event...
Pop-up stores are shaking up the retail industry. They can be a great way to get your brand and products in front of a new audience, but how do you find the right location? Location Types There are five different location types, each with its own mix of benefits and...
Finding the right event planner in New York City can be a little bit like online dating. You might see an attractive profile plus a substantial list of accomplishments as just the right mix. However, when it comes to meeting in person, that shiny profile might be a...
A live experience can be a dynamic component of a sales activation plan. While your plan should include a marketing mix of high impact ideas, one such idea is a live experience. Engaging with a targeted group in a real-life, live experience, can aid your sales...
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