About Us


Who We Are

20+ Years of Events

At Strategic Event Design, our clients are number one. As a woman-owned business, we work hard to get to know our customers’ goals so we can help them realize their vision. We are proud to have executed seamless live in-person events for some of the world’s most recognized companies and brands. From The Hallmark Channel and ABC Studios, to National Geographic and The City of New York, we have the résumé and varied experience to deliver memorable events of all types. 

Virtual and hybrid events have come to the forefront in the event industry in recent years. Here at SED, we have taken the time to educate and implement new processes to best serve our clients in the virtual and hybrid world. In addition, SED is now certified in Pandemic Compliance to properly execute the safe return of in-person meetings and events.

Sustainability has always been top of mind for the SED team. During our planning sessions with clients, our certified sustainable event strategists explore ways to integrate green initiatives in programming to help reduce waste and the carbon footprint of the meeting or event. 



Strategic Event Design Certifications 


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We pay attention. We're flexible.
We're smart. So call us.


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Testimonial 1

Working with the team at SED on our three day, three time zone, internal, virtual sales conference was an amazing experience. SED’s ability to understand and execute on the complex details of a virtual conference run over multiple time zones was incredibly impressive. An ambitious event that at times felt impossible, was made not only successful, but a FUN experience for the organizing team and the attendees through the management of Strategic Event Design.

Caitlin Gevers | Jellyfish Marketing Manager

Testimonial 2

IEEFA engaged SED in early 2020 to organize our international energy finance conference in New York City, originally scheduled for June 2020. SED has already lined up the vendors for June, including a wonderful local caterer, when the pandemic hit in March and the in-person event had to be cancelled. Bethney and Melissa quickly made the necessary pivot to producing an online conference, providing excellent advice, finding a host site, bringing in a very talented stage manager, and handling all the scheduling and invitations, resulting in a very successful event. Then they did it all over again in 2021!

Sandy Buchanan, Executive Director | IEEFA

Testimonial 3

For many years, Strategic Event Design has been our secret weapon for creating perfect, memorable and successful events.

Scott Perrin, Executive Director | First Responders Children’s Foundation

Ready to step up your next event?

We pay attention. We’re smart. We’re flexible.