From Red Bull to the Prudential Race for Retirement, here’s how the biggest and best brands are hosting experiential campaigns. Coca Cola Coca Cola does experiential campaigns right. Last winter they teamed up with the Fort Lauderdale Convention & Visitors...
You spend a lot of money on events each year. Here are some key ways to ensure your brand is seen, heard and remembered. Your brand strategy may include a logo and slogan, but these elements are only some of the tools to convey your brand. A branding strategy is...
With hundreds of sponsors, thousands of attendees and a great message, the first Bentonville Film Festival was a huge success. We at Strategic Event Design are proud to have been a part of this amazing event, as our founder Bethney Ruggiero was the festival’s...
If your typical product launch goes something like this: release a brochure to partners and promote it on social media — it’s time to think outside the box. Let Strategic Event Design plan a brand experience event and your product will hit the ground running. Why...
Rebranding is a marketing strategy that companies use to create a new image for themselves and their products. By changing the logo, the name, the colors or the image associated with specific products, brands or entire corporations, businesses are able to make a...
Not all events are created equal. How can event planners continue to reinvent and pioneer creative events that never leave a guest feeling like they have “been there before”. What does it take to constantly put together creative events? What are some good...
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