Gone are the days when traditional marketing methods were sufficient to engage and inform attendees about your events. In this era, where information flows freely and attention spans are shorter than ever, harnessing innovative strategies is crucial. One such strategy...
We recently planned a large and very expensive event for a client. We were not involved in any marketing or awareness campaigns for the event, just the production and execution. At the end of the day, the number of attendees fell short. Here are some ways event...
Building up hype online for your product launch is here to stay. But there is nothing like an in-person event to allow people to touch, see and experience your product to get the party started. Live product launches are vital to the success of a new product in...
When you engage someone who is well renowned and connected in your target community, you’re propelling your brand and product launches in ways you don’t even know. Here’s how to reach out to brand ambassadors and what they can do for you. Who is Your Brand...
From Red Bull to the Prudential Race for Retirement, here’s how the biggest and best brands are hosting experiential campaigns. Coca Cola Coca Cola does experiential campaigns right. Last winter they teamed up with the Fort Lauderdale Convention & Visitors...