Looking for an effective marketing strategy to give your business the boost it needs? There is a trending marketing method that has potential to strongly influence consumers’ buying choices. It’s called experiential marketing. Experiential marketing seems to have...
Strategic Event Design, the leader in brand events, recently published a free whitepaper named “Brand Activation Events 101” to provide businesses, brand ambassadors and event planners with information it has learned over the years. According to Strategic Event...
Brand activation events are appropriate for new brands, recently re-branded companies, or companies in need of some brand amplification. When was the last time you gave your brand a jolt? I know what you’re thinking, “just another photo booth”. But there’s...
Upfront Meetings are common in the television broadcast industry, typically held at the beginning of key advertising sales periods. Upfront meetings are pivotal to the networks’ advertising dollars for that period, as they allow advertisers to buy commercial time...
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